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ABOUT US

Who What Wear is an international fashion company known for its content sites—WhoWhatWear.com and WhoWhatWear.co.uk—and its affordable, size-inclusive, and trend-forward line of clothing and accessories.

Our vision is to change the way women feel about fashion and beauty by continuing to champion the idea that style is inclusive and attainable by all.

 
 
 
 
 
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OUR FOUNDERS

Katherine Power and Hillary Kerr founded Who What Wear in 2006 with the ambitious idea to reimagine how women consume content and shop for products online. Katherine now serves as CEO and Hillary as chief content officer.

 
 
 

Awards and Recognitions


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40 Under 40 in 2016 Katherine Power

Founded by Power in 2006, Clique Media Group (CMG) operates multiplatform women-focused media brands,…


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World’s Most Innovative Companies in 2017

This year marks the 10th edition of the Fast Company World's Most Innovative Companies ranking.


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Most Innovative Publisher in 2018

Tech giant HP, Inc. took home the award for Brand of the Year at last night’s Digiday Awards gala, which was held at…


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12 Media Innovators Who Are Defining a New Generation of Content

Meet the Creative 100 honorees elevating print, audio and more.


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20 Young Entrepreneurs to Watch in 2017 Katherine Power and Hillary Kerr

In 2006, the two founders left their jobs at Elle magazine to start a fashion website.

 
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CONTENT SITES

With its friendly tone and approachable voice, WhoWhatWear.com—and its sister site WhoWhatWear.co.uk—shares insider shopping, fashion, and beauty on demand. Our editorial coverage includes exclusive interviews and photo shoots, access to top industry experts, high-low product roundups, seasonal trend reports, and more. Think of WWW as your most fashion-forward friend.

Our mission is to make style accessible to women everywhere.

 
 
 
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 Apparel COLLECTION

The Who What Wear collection of apparel and accessories offers on-trend items, as well as classic wardrobe staples, all under $60 in sizes 2 through 26, sold exclusively at Target and on Target.com in the U.S. By coupling its editorial team’s deep knowledge of trends and street style with consumer-informed data, Who What Wear created the collection to offer a fresh approach to fashion design.

 
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 BRANDED CONTENT

A turnkey creative department dedicated to creating engagement for brands across the Who What Wear audience. We specialize in made-to-measure advertising solutions for our clients.

Data-Driven Asset Creation | Social Media Content & Distribution | Produced & Live Video | Talent & Influencer Procurement | Experiential Activations

 

Our Partners

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 INF CONTENT

INF is a full-service, end-to-end influencer marketing agency. Offering unparalleled access to the world’s most powerful influencers, INF tailors programs to achieve your specific brand goals, whether independent or in conjunction with a Who What Wear partnership.